Anthura simplified collecting, ordering and sharing data for the trials by embedding Mercado in their core processes.
Once an Anthura breeder releases a potential variety from breeding, the variety is automatically added to Mercado. From that moment on, product managers can contribute variety information and photos to the Variety File of a variety. At the same time, the variety is physically added to the showroom in the greenhouse. Every variety in the showroom is accompanied by an auto-generated label containing the latest information and photo.
The variety feedback Anthura receives from their customers is a very valuable resource. Therefore, saving this feedback quickly with the right variety is important for them. With the generated labels, observations can be captured by simply scanning the QR code on the labels and you’re ready to go. In this way, Anthura has the ultimate single source of truth throughout the company.
A real-life example of Mercado at work for a great customer!