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Mercado – Centralized overview in product development – Takii

“Mercado has truly helped us collaborate effectively as a diverse sales and product development team.”

Takii Europe wanted to better organize the collection and sharing of data by its sales and product development teams. Mercado plays a central role in this, providing structured data and improving collaboration. Watch the interview with Erik Vesseur, Sales Manager at Takii Europe, to learn more.

From breeding data to strategic insights

"The true potential of breeding data is realized when it is translated into strategic insights."

How to unlock the full potential of your breeding data? For Royal Van Zanten, we explored exactly that question. By translating a conceptual approach into concrete recommendations, we developed a precise method for data analysis and delivered strategic insights. This enabled them to optimize trial designs and further strengthen data-driven practices.

Mercado – A successful implementation for trial management

"Your deep understanding of the business enables you to act quickly and with empathy."

Bejo rolled out Mercado worldwide in a short period of time. The goal? To optimize their trial management and gain better insights from day one. The key to success? A clear implementation plan, direct lines of communication, a dedicated team, and a user-friendly tool that provided insights from day one.

Read more about the approach, the success factors, and the impact of this implementation.

Mercado – Optimal variety information management

"For sharing variety information, Mercado is perhaps the most important application within Agrico, serving as the true 'single source of truth."

Agrico is a global leader in developing potato varieties and marketing high-quality seed and table potatoes, and has been working with Mercado since 2020. Read about how Mercado contributes to optimal variety information management.