
Berno van der Geest
Business consultancy, Management, Sales & marketing
Berno van der Geest
A well known person in the seed industry. Our senior business consultant. Extensive experience. Product Manager E-Brida.
Would you like to see how Mercado or E-Brida works in practice? Do you have questions about our products or services? Then we would be happy to visit you or make an appointment through Teams to give a demonstration of our software and focus on how we can help you further with your business operations.
Agrico is a global leader in developing potato varieties and marketing high-quality seed and table potatoes. With more than 76 varieties tested and sold worldwide, the company plays a significant role in global potato cultivation. Agrico has been working with AIP’s Mercado since 2020. Mercado made it possible to optimize variety information management, leading to positive results
Managing variety information is a complex task, especially for a global organization like Agrico. With 12 locations, exports to over 80 countries, and collaborations with more than 60 international partners, it is crucial that variety information is consistently, accurately, and faultlessly available. Previously, the team worked with various Excel files, which led to an increased risk of errors. Additionally, this information needed to be uniformly shared across various marketing channels such as websites, flyers, and catalogs. This required a more efficient and structured approach.
With the introduction of Mercado, Agrico found a solution to these challenges. Mercado serves as the central source for all variety information, also known as the “single source of truth”. Thanks to the Variety Trials module and the Mercado Trials app, observations can be recorded and managed globally in a uniform manner.
While streamlining the data entry process, Mercado still allows users the flexibility to adapt to specific situations when necessary. This approach has not only improved data management but also drastically reduced the risk of errors. Additionally, Mercado ensures that all marketing materials, from variety catalogs to international publications, are always up-to-date and accurate.
and continue to support Charon and her team:
Business consultancy, Management, Sales & marketing
A well known person in the seed industry. Our senior business consultant. Extensive experience. Product Manager E-Brida.
Business consultancy
He studied Biosystems Engineering at Wageningen University & Research Centre. As a Business Consultant, he aims to apply the knowledge gained during his study on IT in the agricultural sector.
Support
Support specialist who provides clear answers. Continues to ask questions until he gets to the root of the problem. Communicates a lot with both programmers and consultants. Takes care of the knowledge base too.
During a non-binding demonstration, our consultant will answer all your questions.
"Mercado has helped us to streamline our business processes and go 100% paperless"
Ball Horticulture Company is a family-owned, globally oriented business that operates in all facets of horticulture in 20 different countries all over the globe. The company – that started out in 1905 as a cut flower distributor– now comprises breeders, research and development teams, suppliers, and distribution companies all over the world, with its headquarters in West Chicago, Illinois.
"Deroose Plants starts using Mercado software worldwide"
Deroose plants and Agri Information Partners have signed contracts for the worldwide use of Mercado. The software supports managing and tracking the assortment and product life cycles of different varieties.