For this customer story, we interviewed Erik Vesseur – head of sales at Takii Europe. Watch the video below and read the full story.
Cases
Mercado – Centralized overview for sales & product development at Takii Europe
Takii – Creating tomorrow today
Takii Europe is a regional subsidiary of Takii, a seed breeding company with nearly 200 years of experience in vegetable and flower breeding.
Based in the Netherlands, Takii Europe manages breeding stations, trial sites, and production facilities, delivering regional solutions for growers across Europe, the Middle East, Africa, and Central Asia.
Structured data collection and improved overview
For Takii Europe, there was a clear ambition: to better organize the collection and sharing of trial data and create a comprehensive overview. By making data uniform and centrally accessible, the multidisciplinary sales and product development team could work more efficiently.
Mercado as a central platform for product and trial data
Improved multidisciplinary collaboration and centralized overview
Thanks to Mercado:
- Trials across the entire operational area can be evaluated easily and consistently.
- Data is stored centrally and accessible to all colleagues, making it simpler to create reports or catalogs and providing a single reliable source of information for the entire team.
- Collaboration between sales and product development is strengthened, enabling structured, well-founded decision-making.
“Mercado has really helped us work effectively as a diverse sales and product development team.” – Erik Vesseur
A sustainable partnership
Part of Takii’s mission is: “Through sustainable practices and meaningful partnerships, we harness the potential of every seed to create solutions that honour the planet and enrich lives — today and for generations to come.”
These words align closely with how we at Agri Information Partners view collaboration. Working together to make progress, sharing knowledge, and building relationships that endure over the long term — that’s how we contribute to Takii’s success and to a better world.
“They are a team with professionalism. They get to the heart of what you’re working on and can provide tailored solutions.” – Erik Vesseur
Other customer stories that may be of interest
Mercado – A successful implementation for trial management
"Your deep understanding of the business enables you to act quickly and with empathy."
Bejo rolled out Mercado worldwide in a short period of time. The goal? To optimize their trial management and gain better insights from day one. The key to success? A clear implementation plan, direct lines of communication, a dedicated team, and a user-friendly tool that provided insights from day one.
Read more about the approach, the success factors, and the impact of this implementation.
Mercado – Optimal variety information management
"For sharing variety information, Mercado is perhaps the most important application within Agrico, serving as the true 'single source of truth."
Agrico is a global leader in developing potato varieties and marketing high-quality seed and table potatoes, and has been working with Mercado since 2020. Read about how Mercado contributes to optimal variety information management.
Mercado – Paperless Product and Trial Management at Ball
"Mercado has helped us to streamline our business processes and go 100% paperless"
Ball Horticultural Company is a family-owned business active worldwide in ornamental plant breeding. Founded in 1905 as a cut flower distributor, the company now encompasses R&D teams, suppliers, and distribution companies. With Mercado, Ball operates paperless and efficiently in product and trial management, saving paper while also streamlining processes and ensuring more reliable data.
