Do you ask yourself why before you introduce or phase-out varieties? Do you believe the answer to the why carries powerful information leading the way in answering other questions? At Agri Information Partners we believe it does. Why we do believe so? Because:
New techniques accelerate the time in which new plant seed and fruit varieties are developed and put into the markets. Thus, the commercial life cycle of products is significantly shortened. The possibility to analyze market data lightens up more market segments. So that what used to be one big market is now segmented into more diverse pieces. Each segment with its own specific requirements and characteristics. Recognizable? Markets and Products are evolving at an increasing speed. These are just a couple of examples showing that knowing the answer to: Why or Why not to develop a new product has become more urgent.
Answering the why leads to better alignment of your product portfolio with your sales possibilities. This is the job of the Product Manager. Currently an important profession within the seed industry. No wonder companies are investing in Product Management to obtain the answers to why before heading into a market without having a view of the ROI of the R&D efforts.
Who: Agri Information Partners
Where: ESA Congress Madrid Booth# 7 Agri Information Partners
What: Answering the Why? In Product Management
When: Tuesday October 9th 08:30 – 10:00 AM English session
Tuesday October 9th 10:30 – 12.30 PM Spanish session
