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Would you like to see how Mercado or E-Brida works in practice? Do you have questions about our products or services? Then we would be happy to visit you or make an appointment through Teams to give a demonstration of our software and focus on how we can help you further with your business operations.

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ISF World Seed Congress 2025

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ISF World Seed Congress 2025 – Istanbul, Türkiye

 

From May 19 to 21, we will be attending ISF 2025 in Türkiye, Istanbul. This international congress is a great opportunity to meet and discuss industry trends, innovations and strategic decisions for the future.

 

Book a meeting at ISF 2025

Discover the latest developments

Our consultants will be available throughout the congress to share more about our information management solutions for breeding companies. Our products, E-Brida and Mercado, support the R&D process and product management of plant genetics at breeding and production companies worldwide.

We recently introduced E-Brida version 7.4, featuring an enhanced seed inventory overview and a new improved API for digital phenotyping. Soon, we will launch the updated E-Brida App, with improvements that further enhance usability in the field.
The Mercado Variety Trials App was also recently updated, offering an even smoother and more user-friendly experience for managing field trials across the globe.

Schedule a meeting with our consultants

Are you attending ISF in Turkey? We would be happy to schedule a personal meeting. Whether you’re interested in learning more about our solutions or curious about the latest developments — you are most welcome at table 217.
Our consultants are ready to support you with your specific IT challenges.

We look forward to meeting you in Istanbul!

Book a meeting at ISF 2025

Evert Keuken

Business consultancy, Sales & marketing

Evert Keuken

Evert is an experienced business consultant with in-depth knowledge of the seed breeding sector. He studied Agricultural Engineering at Wageningen University & Research and has been with Agri Information Partners since 2007.

With his broad practical experience, he supports companies in the strategic use of E-Brida and Mercado to improve processes and work in a more results-oriented way. In addition, he advises certification bodies on collaboration and decision-making.

Jan Willem Kruize

Business consultancy, Management

Jan Willem Kruize

Jan Willem Kruize studied at Wageningen University and obtained his Ph.D. in Information Technology in Agriculture. He worked as a Scientific Researcher in Information Management at Wageningen Economic Research and later as a Team Leader in Information Management Research & Development at Rijk Zwaan.

Since 2023, he has been working as a senior business consultant and is part of the management team at Agri Information Partners.

Wouter van der Veeken

Business consultancy, Sales & marketing

Wouter van der Veeken

Wouter van der Veeken earned his Master’s degree in Agronomy from Wageningen University. Since 2008, he has been working at Agri Information Partners, where he has developed extensive expertise with our products and built a global network.

With his years of experience, he has gained a deep understanding of how businesses operate and where bottlenecks and areas for improvement lie. He is part of the commercial team and is responsible for the global sales of E-Brida.

Curious about what E-Brida and Mercado can offer?


Even if you’re not attending ISF, we’re here for you. Whether you’re interested in getting to know our solutions or would like to catch up on the latest developments — feel free to request a no-obligation demo or conversation at a time that suits you, using the form on the right.