Jan Willem Kruize joins as shareholder of Agri Information Partners
Jan Willem Kruize joins as shareholder
With Jan Willem Kruize joining as a shareholder in March 2025, Agri Information Partners strengthens its position as an independent knowledge partner for IT solutions in breeding and agri-food.
This step reinforces our long-term vision. We aim to continue operating independently, focused on sustainable collaboration and delivering robust IT and data solutions.
A familiar face, a trusted path
Jan Willem has been with AIP since 2023 as a business consultant and commercial manager. His connection to the organization goes further back. In 2009, he interned with us. Since then, he has gained extensive experience in the sector, including roles at Wageningen University & Research and Rijk Zwaan. This combination of deep knowledge, customer focus, and a trusted network makes him a valuable asset for AIP’s future.
“We have a team of dedicated professionals with in-depth knowledge of both IT and the sector. We are building on a solid foundation, and I am proud that for over 20 years, we’ve been contributing to the global impact our clients are making.”
– Jan Willem Kruize
Strengthening the foundation
Jan Willem’s addition aligns perfectly with our vision for continuity and long-term sustainability. By refreshing our shareholder structure with someone who knows our clients, processes, and the sector inside out, we ensure that we will continue to meet our clients’ expectations for the long term: reliable IT solutions and engaged collaboration.
“We are proud to have Jan Willem join us. His experience fits seamlessly with who we are. This step strengthens our path toward sustainable growth, with a continued focus on people, content, and long-term goals.”
– Shareholders of Agri Information Partners
Building the future together
With Jan Willem on board, we will continue to grow independently. We will further develop our products and build long-term partnerships. This ensures that our clients, both domestically and internationally, can continue to rely on IT solutions that evolve with their ambitions.
IT solutions for breeding and agri-food
For over 20 years, Agri Information Partners has been a trusted IT knowledge partner for breeding companies and certification bodies. Based in Wageningen, we work with a team of nearly 50 specialists for more than 120 clients in 25 countries worldwide.
Our clients operate in a world where changes happen rapidly, and the pressure to make timely, well-founded decisions is high. We help organizations maintain an overview, utilize data effectively, and make confident decisions—about their crops and their contribution to a more sustainable world.
We develop custom software tailored to specific processes in breeding and agri-food, aligning with the workflows and needs of our clients. Additionally, we advise on system integrations, such as with phenotyping systems, and support implementations with a focus on people, processes, and change management.
Alongside these custom solutions, we also offer products like E-Brida and Mercado. These support:
- Managing genetic information
- Structuring trial data
- Optimizing product development—from field trials to market introduction
Our solutions integrate seamlessly with existing IT landscapes and are implemented with care and dedication. This allows teams to collaborate more efficiently and quickly extract value from data. With confidence, they build a future-proof sector.
With Jan Willem as a new shareholder, we strengthen this ambition. We remain committed to independent growth, continue to develop our products, and build on long-term collaboration, with a focus on people and content.