Plant Trialing Conference 2025
The International Plant Trialing Conference 2025 – Minneapolis
From October 13 to 16, 2025, the Plant Trialing Conference will take place in Minneapolis, organized by All-America Selections (AAS). This event brings together breeders, trial managers, AAS judges, researchers, and representatives from leading breeding companies.
On behalf of Agri Information Partners, Wouter van der Veeken will attend the conference to demonstrate how our software supports trial management worldwide and strengthens collaboration between product, marketing, and sales managers throughout the entire product lifecycle.
📍 Location: Embassy Suites – Minneapolis Airport
Two days full of insights on plant trialing
The conference is aimed at professionals such as breeders, trial managers, coordinators, and researchers from breeding companies, trial sites, and research institutions. The program features practice-oriented sessions, inspiring examples, and plenty of opportunities to network. Key themes include:
- Best Practices in Variety Trials
- Marketing of Trials
- Trialing Software
- Trial Reports
Mercado and best practices in trial management
Representing Agri Information Partners, Wouter van der Veeken will be present at the conference. With more than 20 years of experience in the sector, he not only knows the functionality of the software but also understands the daily challenges faced by trial managers, coordinators, and breeders.
He helps breeding and distribution companies implement Mercado and E-Brida in a way that supports their unique business processes: while Mercado streamlines workflows and brings structure to trial management, it also provides ample configurable options to optimally support those processes.
Tuesday, October 14 | 11:00 AM – 12:00 PM
During his session “Trial management apps and software”, Wouter will introduce Mercado as the specialized platform for trial management and product lifecycle management in plant breeding. Worldwide, Mercado is used to plan, execute, evaluate, and report on variety trials.
Tuesday, October 14 | 1:00 -2:00 PM
In the afternoon, he will also join the panel “How the industry uses trials”, together with representatives from Syngenta Flowers, Proven Winners, Express Seed Company and Metrolina Greenhouses.
Mercado: the dedicated platform for trials and product management
Mercado was developed out of the need for a platform to support the phase after breeding. While E-Brida supports the breeding process itself, Mercado was specifically designed for pre-commercial trial management, product management, and commercial market introductions.
The platform supports the full product lifecycle in plant breeding — from genetics to market launch — the connecting link between R&D and commerce. For all involved teams, Mercado serves as a central source of reliable information. This contributes to efficient market introductions, fosters collaboration, and supports well-founded decision-making.
A key component is Mercado Variety Trials, the user-friendly app for easily recording observations and photos during trials. This makes data collection in greenhouse and field faster and more consistent, while real-time results are immediately available to all stakeholders.
In addition, Mercado offers a wide range of features that simplify work, reduce errors, and ensure that data is maximized to its full potential — such as automatic links to catalogs, clear dashboards, and advanced reporting capabilities. In this way, Mercado not only delivers convenience in data entry, but above all provides powerful insights and support for the next steps in the product lifecycle.
- Discover more possibilities on the Mercado page.
- Watch the video in which Erik Vesseur, head of sales at Takii Europe, explains how Mercado supports his team with market introductions.
- Read more about the successful global implementation at Bejo.
For over 20 years, Agri Information Partners has been developing software solutions that truly meet the needs of practice. We partner with breeding and distribution companies around the world and are proud to contribute to their success. Thanks to continuous development, based on feedback from the field, Mercado has grown into a future-proof platform now used worldwide by leading companies for successful market introductions.
Discover Mercado at the Plant Trialing Conference 2025
Wouter will be available throughout the entire event for introductions, in-depth discussions, or a conversation about the latest developments in the sector. He is looking forward to meet our customers attending the conference and other connections. During the three conference days, there will be plenty of opportunities to meet.
Check out the program and register:
Interested in Mercado but unable to attend the Plant Trialing Conference?
No problem. We’d be happy to show you how Mercado works and how it can support your organization in trial management and product development. Request a free demo to see firsthand how Mercado aligns with your processes.