Evert Keuken
Business consultancy, Sales & marketing
Evert Keuken
Advises seed companies on various management issues. Is convinced that there is always room for improvement.
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The PRM (Plant Reproductive Material) legislation is a new law proposed by the European Commission to modernize and harmonize the outdated rules surrounding plant reproductive material within the EU. This legislation, expected to come into effect in 2026, introduces new sustainability criteria aimed at aligning better with the goals of the European Green Deal. Additionally, it seeks to improve the safeguarding of the identity, quality, and health of plant reproductive material.
On April 24, 2024, the European Parliament voted on amendments that help shape the negotiations with the European Council and the European Commission regarding the new PRM legislation. The proposal was passed, and negotiations are set to begin in the fall of 2024. Seed companies are preparing for these changes. Below, we have outlined the five most important impacts:
One of the main consequences of the PRM legislation is that new varieties must be registered on a national variety list before they can be tested or sold. As a result, this process can take up to two years, making it challenging for seed companies to conduct large-scale trials and fully assess the potential of a new variety.
In addition, exemptions for testing and producing new varieties while awaiting registration will be limited. This makes it harder to respond quickly to market demand, particularly in terms of specific resistance to diseases or pests. There is also a chance that a variety may ultimately not be approved, forcing seed companies to reconsider their strategies.
Another key consequence of the PRM legislation is the potential introduction of new sustainability criteria. Since these criteria are part of the European Green Deal, the exact requirements and assessment methods remain unclear. This increases the risk that a variety may not meet the minimum standards, which could delay the introduction of new varieties.
Furthermore, the limitations on exemptions for testing and selling new varieties will increase the demand for V(C)SU testing facilities. Seed companies rely on national registration authorities’ decisions, and testing delays could postpone market introduction of new varieties by months, significantly affecting company revenues.
The PRM legislation still contains many uncertainties, particularly regarding the precise formulation of conditions and exemptions. For example, what exactly is meant by “marketing,” and how is “trial seed” defined? These details are crucial for seed companies. If new varieties cannot be tested or sold before they are registered, the introduction process will face significant delays.
Evert Keuken is a senior consultant at Agri Information Partners. With years of experience supporting seed companies worldwide, he focuses on information strategies, breeding processes, and product management. New legislation, such as the PRM regulation, has a significant impact on these processes. Evert closely follows developments to provide the best advice to seed companies.
Business consultancy, Sales & marketing
Advises seed companies on various management issues. Is convinced that there is always room for improvement.
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