For most innovation companies wanting to know, which product, for which market and when to introduce a product are crucial questions. These questions are not only relevant to determine the timing of market introduction. But also the basis to decide the direction of R&D developments for future products. The product manager is at the core of this process. Deciding by “gut feeling” unconsciously supported by information and data floating around and inside the company is often the case.
In support of evidence-based decision-making, consolidating data and information, and improving the market performance, Agri Information Partners created the Mercado variety software application. An easy to use software application to manage and monitor relevant post-breeding data e.g. : Variety information , Commercial trialing observations and market intelligence information.
Please contact us for more information or visit us at our booth A6 during the upcoming ASTA congress in San Diego.