Variety introductions in seed companies are largely based on gut feeling

This is one of the conclusions of our joint research together with Rotterdam University (RSM) into the process of new variety introduction in the vegetable seed industry. Management in seed companies is struggling to keep grip on the investments made in both variety development as well as introductions. To address this challenge we developed a model that helps management in setting goals and influencing the success rate of variety introductions.

For more information, contact Evert Keuken (e.keuken@agripartner.nl).