Mercado
Mercado is an online market information platform for the agrifood sector. The platform brings together up-to-date market information and price data in a clear and structured way, providing users with quick insights into the market and enabling them to track market developments.
- Up-to-date market prices and market information
- Overview of relevant market developments
- Quick insights for better decision-making
Mercado breeding platform
Mercado is an integrated software platform for registering, processing, and analysing data within the seed and breeding industry. The platform supports the entire breeding process, from managing varieties and traits to planning, conducting, and analysing trials.
With various modules, including Variety File and Variety Trialing, Mercado brings together data from different parts of the breeding process in one clear and integrated environment.
Variety File
Mercado helps structure, manage, and present all information about varieties. A wide range of data can be recorded and maintained for each variety, from photos and colours to stem length, characteristics, and customer experiences. Alternative varieties can also be linked easily.
Creating reports and catalogues is simple with flexible templates. This makes it possible to create customised catalogues for different customer segments, always based on the latest available information.
Mercado Variety File provides a single, central source of variety information. Employees can easily search for varieties, statuses, and photos. Access rights can be tailored to each user role, ranging from view-only access to adding or editing information.
Key benefits:
- All variety information in one central location
- Easily create reports and catalogues
- Link alternative varieties
- Add relevant documents and photos
- Always access up-to-date information
- Access and editing rights based on user roles
Variety Trialing
The Variety Trial module enables trials to be set up to gain deeper insight into the performance and characteristics of varieties. How does a particular variety perform in different parts of the world? And how do growers or product managers assess specific product characteristics? By recording and analysing trials in Mercado, valuable knowledge about varieties can be built up.
The Variety Trial module is connected to the Mercado app. Observations can be easily recorded in the app during trials. Data is automatically synchronised with Mercado as soon as an internet connection is available.
All trial data is centrally available and can be filtered and sorted as required. This provides quick access to the information that is relevant at any given time.
Key benefits:
- Gain greater knowledge and insight into variety performance
- Product feedback from growers and product managers
- Support for R&D and product development
- Central overview of all ongoing and completed trials
- Insight into the progress and status of observation rounds
- Create evidence and supporting documentation
From observation to insight
The Mercado app makes it easy to record, track, and evaluate performance throughout the different stages of product development. Breeders, product managers, sales teams, and growers can record observations anytime and anywhere, both online and offline.
Organise trials by region, market segment, or variety, evaluate them using custom-defined characteristics, and add photos as supporting evidence. All data is collected centrally, providing quick insight into the performance of varieties and trials.
Key benefits:
- Quickly and easily record observations
- Work online and offline
- Automatically link photos to observations
- Organise trials by region, segment, or variety
- Scan barcodes and RFID tags
- Immediate access to relevant contextual information
- User-friendly app for iPhone and Android
Put varieties directly in the spotlight
Present varieties on an attractive and professional website. Different views and audiences make it possible to tailor the presentation to specific user groups, such as sales teams, growers, and breeders.
All variety information is managed centrally and made available to the right audience.
Key benefits:
- Attractive online presentation of varieties
- Tailor information to different audiences
- Control who can view specific information
- All variety information centrally available
Mercado brings countless benefits
Get more out of Mercado
Compare varieties
Variety Compare brings all relevant information together in one place. Compare variety characteristics, photos, and alternatives on a single screen to support the final decision.
Generate catalogues in PDF
Just as easy as generating reports with custom templates, Mercado makes it simple to create a complete company catalogue. Create a template based on an existing catalogue and select the desired varieties. The new catalogue is then generated automatically.
Product lifecycle management
From candidate variety to commercial product, Mercado helps teams manage product status, link trial results, prepare market information, and manage alternative or successor varieties.
Portfolio management
Use structured variety information and trial results to compare products, identify alternatives, support new product introductions, and maintain a clear overview of the commercial portfolio.
Master data management
Define and manage the core information needed to consistently identify, describe, compare, and share varieties.
Multilingual support
Breeding companies operate globally. Mercado makes it possible to provide variety information in multiple languages.
Create dashboards
Our tools integrate with all commonly used BI tools. Create dashboards and reports based on the desired view and maintain continuous insight into up-to-date data
Custom views
Customise how products are presented to different audiences. This allows product information to be displayed in a way that is relevant and appropriate for each target audience.
Search and filter
Quickly find varieties with specific characteristics. Set up filters and save them for later use, making relevant varieties immediately available during customer visits.
Curious about Mercado?
Discover how Mercado can support variety management, trials, product development, and market information. Schedule a demo and explore the features and modules that fit your organisation’s needs.
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