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Would you like to see how Mercado or E-Brida works in practice? Do you have questions about our products or services? Then we would be happy to visit you or make an appointment through Teams to give a demonstration of our software and focus on how we can help you further with your business operations.

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Agri Information Partners

For breeders, certification and agri & food companies

 

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Agri Information Partners.

Agri Information Partners is the IT specialist for breeding companies, companies in the Agri & Food sector and certification companies. We help these companies organize key processes in a more efficient, simpler and smarter way.

For this purpose we use information systems and mobile data registration. This makes it possible to record observations on site or in the field and to process them without any interim stages. We offer standard as well as customized solutions.

About us

Our products

To register your genotypes and Varieties , we supply the following products at Agri Information Partners to keep track of this clearly:

  • Mercado, software for product management and variety testing
  • E-Brida, software for breeding
More information

Our services

In order for the products to match your wishes, we are constantly working on improving our products. In order to continue to do this, we provide the following services:

  • Business Consultancy
  • Software development
More information

Stay informed

Digital Phenotyping

18 February 2026

Data Integration Is the Missing Link in Digital Phenotyping

Digital phenotyping generates a lot of data, but does it also lead to better decisions? Discover how smart data integration makes the difference in modern breeding.

Read more
E-Brida, Releases

11 December 2025

New release – E-Brida version 7.5

E-Brida version 7.5 is now available. This release introduces new functionality for Seed Breeders with Seed by Weight and supports vegetative Breeders with the new Plant Inventory. We have modernized the reporting module which makes it easier to create different reports and enables more reporting options.

Read more
Conferences

23 October 2025

Asian Seed Congress 2025

The Asian Seed Congress is being held in Mumbai, India. Jan Willem Kruize and Hesler will be attending on behalf of Agri Information Partners.

Read more
More news

They preceded you

“Mercado has truly helped us collaborate effectively as a diverse sales and product development team.”

Takii Europe wanted to better organize the collection and sharing of data by its sales and product development teams. Mercado plays a central role in this, providing structured data and improving collaboration. Watch the interview with Erik Vesseur, Sales Manager at Takii Europe, to learn more.

See the case

"The true potential of breeding data is realized when it is translated into strategic insights."

How to unlock the full potential of your breeding data? For Royal Van Zanten, we explored exactly that question. By translating a conceptual approach into concrete recommendations, we developed a precise method for data analysis and delivered strategic insights. This enabled them to optimize trial designs and further strengthen data-driven practices.

See the case

"Your deep understanding of the business enables you to act quickly and with empathy."

Bejo rolled out Mercado worldwide in a short period of time. The goal? To optimize their trial management and gain better insights from day one.  The key to success? A clear implementation plan, direct lines of communication, a dedicated team, and a user-friendly tool that provided insights from day one.

Read more about the approach, the success factors, and the impact of this implementation.

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"For sharing variety information, Mercado is perhaps the most important application within Agrico, serving as the true 'single source of truth."

Agrico is a global leader in developing potato varieties and marketing high-quality seed and table potatoes, and has been working with Mercado since 2020. Read about how Mercado contributes to optimal variety information management.

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"Finally, we have met people who understand our business"

Tozer Seeds, a leading family-owned vegetable breeding company based in the UK and offices in the US, Netherlands, and Spain. Our business consultants assisted Tozer Seeds in selecting and implementing the ERP system that best fits their needs, ensuring a smooth integration process that aligns with their operations and growth objectives.

See the case
View all Cases

Do you have questions,

ideas or comments

about Mercado, E-Brida

or our services?

Our team with knowledge and experience within the agricultural sector is happy to think along with you.

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